Facebook Messenger Marketing, Facebook Messenger ChatBots and Facebook as a marketing channel overall are receiving a lot of hype and attention right now and they are quickly becoming a standard part of any digital marketing strategy.
If you take advantage of it you can find yourself with more leads and more sales!
...and if you ignore it let's just say that you'll be missing on a ton of quality customers that would have loved to try your product or service!!!
Chatbots are very versatile services, and, when setup correctly, can help customers answer questions and fulfill an array of tasks within a business.
Facebook Messenger Chatbots may sound like an intimidating obstacle, but with the right preparation and guidance, they can become tools that help you monetize your social media pages.
What Is A Facebook Messenger Chatbot?
Chatbots are services that mimic conversations with people in order to interact with your customers.
Facebook Messenger Chatbots are changing the way your audience interacts with you. They help you build an emotional bond with your customer, and, because they are still new, building a chatbot now means a strategic advantage over the competition.
How Do Facebook Messenger Chatbots Work?
Here are two types of chatbots available:
- those that function based on rules; and
- those that use artificial intelligence (A.I.).
Chatbots that function based on rules are much more limited than those that work with A.I. because they only respond to specific commands.
Chatbot tools that are powered by artificial intelligence are more dynamic because they respond to language, and don’t require specific commands. They learn continuously from the conversations they have with people and can help fulfill an array of tasks without a monumental amount of programming.
Benefits of building a chatbot
The use of messaging applications has surpassed that of social media and certainly that of both text messages and emails that came before it, so chatbots offer a more practical way to reach your audience.
Chatbots were created to provide a seamless experience, allowing customers to get answers through the applications they already use the most. In addition to the above, chatbots will help you:
- Generate leads
- Make your buyer’s journey simpler
- Increase customer satisfaction through better customer experience
- Distribute your content via messaging apps
- Deliver targeted content based on user feedback and interests
- Integrate A.I. in order to prove to be a more dynamic self-serving channel
Why you should start using Facebook Messenger for your business!
If you're like most people you're probably asking what does Facebook Messenger Marketing really mean? why should I use it and how do I get started?
The great thing about Facebook Messenger Marketing is that as long as you have a business page you can already get started!
Why Should You Get Serious About Facebook Messenger?
So, today, it's likely that you're probably capturing new customers by running some ads and sending customers to your site then at some point you prompt them for their email so you can get in touch with them at a later time.
Up until recently this has been a very good strategy but let's face it emails have a low open rate and your customers are ignoring them more and more. Even worse, fake email and customers that leave because they hate filling out info forms and are conscious about giving away too much information.
What if you could use Facebook Messenger to understand your customer better and add an automated reply to them instantly?
What if instead of making that first connection via email you made that first connection with a personalized message on Messenger directly on their mobile phone?
I could tell you what your customers would be impressed!!!
But, more than that, you would be impressed because you instantly get access to their public profile which allows you to follow up and tailor the conversation to make the sell more personal.
Think about it...we're in mobile times and all of your customers are on their phones!
You need to think about where they spend the most amount of time and how they respond quickest and it turns out that Messenger is the perfect way that is personal, instant and the super high open rate has to mean something!
It's also private messaging so it leverages one-to-one communication that's way under valued right now!
Ways To Use Facebook Messenger ChatBots In Your Business
Here are five actionable ways to start using a Facebook Messenger Bot for your business today.
The first is to add Facebook Messenger opt-in on your website replacing any of your existing old email opt-in pop-ups where the idea is to offer coupons, content or subscription using Facebook's one-click op-in widgets like Chatbot plugin or Send a Messenger.
Once your customer opts-in you can send them a first message that they'll get on their phone. You'll also be able to send them updates, follow-ups, flash sales or exclusive promotions, but, now, because it's on their phone it'll be faster and ready for them to open the moment they have a spare minute.
This is the same process you would have taken through email but now you can qualify the lead right away without asking them for too much information. Adding these types of widgets is absolutely a breeze with a Messenger Chatbot.
The second is the use of personal profiles. The moment someone messages you on Facebook Messenger you get instant insight into their public profile so you can see who they are, where they're from, what their interests are, where they work, how many friends they have...and so much more.
It's a little bit creepy right? But it's just where the world is headed as a business so this gives you unparalleled precision to be more personal and knowledgeable, responsive and really helps you find new markets you can target.
Another use case for this is market segmentation by having personal profiles at your fingertips you can understand the market segments that are interested in specific offers and come up with ideas that you may have never thought of if all you had in front of you was just emails.
The third is to create ads on Facebook that send customers to Messenger instead of your website today. Most ads have a call to action to bring users over to a website, but, let's face it, throwing your customers on your website and hoping they'll find what they want and not lead to a competitor is one way to do it!!!
But what if once you open this channel of communication you asked them a few questions about what brought them to your business and help you qualify them as a lead and provide some additional information and gaining their trust, before converting them...
The fourth is the great use of Messenger Bots to create a conversion funnel. You could also use a mix of Messenger Bots automated responses combined with human interaction to greatly help your conversion funnel.
Suppose you were able to guide a customer through a sales funnel and send them a specific message at each point that would greatly increase your chances of landing that new customer.
The fifth practical use is to tailor your Messenger conversations in a way that helps you build relationships with every customer Help your customers trust you and your brand and send them content that helps them learn more about you and the problem or need you're solving.
Most businesses today put all their focus on pole marketing like Google where they focus on customers that are actively searching for solution to solve an existing problem or need.
The thing with pole marketing is that it covers only 10% of the market! The remaining 90% could be perfect candidate buyers but may not be searching for your solution at that exact moment in time. By focusing on push marketing early and establishing a strategy for content and brand recognition on social early on you'll be way ahead of the curve.
We hope those five awesome practical uses helped you to see the potential of Facebook Messenger Chatbots in Business.
How To Create Facebook Messenger Chatbots
The first thing to think about when deciding to create a Facebook Messenger Chatbot is;
why are people going to engage with my Facebook Chatbot?;
am i offering help and services;
am I offering advice;
am i providing customer service (which is a common use for Chatbots)
Think about the conversations you have with existing customers or you want to have with new customers!
Think about how you would lay out the conversation and how would you answer the questions. Would it be purely scripted where you know exactly the questions people are going to ask and you give them the exact right answers back;
or are you going to have to use artificial intelligence to train the chatbot to understand different solutions? and if you are going to do that then you will need to use a far more sophisticated platform!
Properly building a chatbot will help you change the way consumers interact with your brand, increasing customer satisfaction and monetising your social media platforms at the same time.
If you're ready to speak to a professional Facebook Messenger Chat Bot builder, contact us to see how we can help.
Facebook Messenger ChatBots was originally published on My Local Business Builders Website for
Local Business Marketing Experts.
